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2023 Marketing Trends

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Top 10 Marketing Trends of 2023

The marketing world has changed massively in the last couple of years.
We are talking about the Digitalization of Marketing, Influencer marketing, Programmatic Advertising, and many more.
As a Marketer and business, keeping a tab on all these changes is a bit complex procedure. But in the end, we have to thrive to survive.

As we are stepping into 2023 Here are the top 10 Marketing Trends we should keep in mind.

1. Inbound Marketing will be the ultimate solution for a Successful Business

Inbound Marketing will be the ultimate solution for a Successful Business 

Consumer needs personalization. The more they feel they are valued the more they will convert themselves into an advocate of your Brand. 

In the Digital era we have to leverage all kind of Inbound stratagies to standout. 

Some Inbound marketing tactices 

  1. Email Marketing 
  2. Personalaized app notification 
  3. Social media marketing 
  4. PR 
  5. Making Soicial Media as a cosumer forum 
  6. PPC

Using all these methods we can make a consumer feel more valuable and thus will increase the chances of conversion. 

Personalization =Profit 

inbound marketing funnel
Inbound Marketing Funnel

2. Experimental Marketing AR/VR

Adaptation of Experimental marketing will rise in 2023.
We will soon be going to experience Augmented reality and Virtual reality in the Advertising world.
Gucci has already started to leverage such technology in their marketing campaigns. Gucci has launched Gucci town , a vertual world where user can go and experince Gucci store, play games , watch valuable arts and many more .
Here is the Video link – Gucci Town

There is many more campaigns like this. You can visit this link to see more examples like this.
Previously Digital Experimental campaigns were only created by top businesses as it is heavy budget work.
But we are seeing more SMBs coming into spaces of Experimental marketing and leveraging AR/VR to create immersive experiences for audiences.

3. Influencer marketing and Video Marketing

As we are more inclined towards consuming short-form video content and as well as youtube videos, Influencer Marketing and Video Marketing will grow exponentially in 2023.
Almost 89% of marketers who are already engaged in Influencer marketing will save their investment for further projects with Influencers.
17% of Marketers are planning to invest in Influencer Marketing.
You do not have to hire a celebrity to do an Influencer marketing campaign. Majorities of Marketers engage with Micro-Influencers.

And when we talk about Influencer marketing we have to consider short-form video content like Reels.
Most consumers like to get insightful information or entertaining information in a short format. So influencers are also more inclined to create short video content. And Social media advertising is also made of short-form video content to attract audiences.

According to a report from the Interactive Advertising Bureau, short-form video content accounted for over 60% of all video ad views in the United States in 2019, indicating that a significant portion of audiences is consuming this type of content.

4. SEO for a long-term success plan

SEO is not a new strategy, but the most important strategy that a business can not avoid.
If you have a website, you need SEO to get in the eyes of Google and consumers. The more advance your SEO strategy will be the more you will get organic search traffic and that will generate a good amount of business.
88% of Marketers who have an SEO stratagy will try to improve in 2023.
Bottom line , mordern day busniess starts from SEO and ends with SEO.

All the information regarding Google’s changes is available here.

5. Mobile optimization will be top most priority

In the generation of millennials and Gen Z majority of consumers are spending more time on Mobile and that is increasing the buying power.
This new generation of audiences needs a good Digital experience. I am talking about smooth User experience(UX) and Appealing user Interface (UI).
Apart from this, customized mobile notification is a great marketing effort.
Marketers are planning to invest more in UI/UX for a better consumer experience.

6. Social Media will serve as Customer Service Tool

Gen Z prefers direct DMs over mail or call and they expect to get valuable information through DMs. A lot of marketers and brands now use Social media as a customer Service Tool and the number is going to increase rapidly.
Using Social media in this manner will not only reduce the mid-clutter of communication but also save time for both parties. We may see future social media as official customer support tool for many brands.
Check these tweetes


Many organizations like these are using tweeter and Instagram as customer service platforms and that is actually adding a personal touch to customer loyalty and building trust. Here is an article about social media customer service by Sproutsocial. Check this out 

7. Marketers will test Native Advertitisng

What is Native Advertising?
When a brand pays to feature content in a third-party website, that is called Native Ads. Native Ads blend in the context and do not interrupt user experience as other ads do.
Now without good content, user experience, and customer service a brand can not stand out. So Native ads will come into picture and will play a bigger role in the growth of business .
Example of Native Ads
Say Hubspot refers Buffers in one of their guides saying 10 smart ways to manage multiple social media handle .

8. Content marketing will be more prioritized

Consumers have become smart buyers. Consumers will read blogs, watch videos and read product reviews before buying any product. And the big picture is, great content pushes consumers ahead into funnels. 

You can pick any big B2B, B2C, or D2C brands, all focused on creating great content. 

I will run out of finger-counting it. 

There are several parts to the content marketing 

  1. Free webinars
  2. Short from video content
  3. long-form video contents
  4. Copywriting
  5. Podcast
  6. IG Live
  7. Stories
  8. How to do videos 
  9. Blogs 

If you can leverage 50 % of the above-mentioned strategies, you will see some light in your business for sure. 

9. Data-Driven Marketing will be Marketer's top priority

Business needs Sales, and Sales means Numbers. If a Marketer does not understand numbers, it will be hard for them to understand business.  

So Understanding Data should be the top priority of a marketer. 

Marketers in a long run should learn Marketing Analytics so that they can extract valuable information from Raw data. 

Marketing should be more creative but definitely backed by real-time Data.

For a starter, a marketer should know how to read and use data on these platforms

  1. Google Analytics
  2. Google Data Studio
  3. Any CRM Software 
  4. Google ads 

 

10. Consumer Privacy should be in Consumer's Hands.

Day by day Google is trying to get rid of Cookies so that consumers won’t have to share their personal information to view a webpage. 

Whether a software company, bank, government agency, or lemonade stand, every business operates using data. It’s the lifeblood of all things marketing, sales, service, and more. 

Soon web experience will be Cookie free and Marketers are trying different ways to have valuable customer information. 

That’s why the General Data Protection Regulation (GDPR)came into the picture.

I am not getting into the tracking part, but there are different methods to collect customer data.

  1. Sign-ups for newsletters
  2. Free ebook 
  3. Free webinar  

These are the basic strategies a marketer can leverage to collect customer information with customer consent. 

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