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KPIs to measure success of Digital MARKETING CAMPAIGNS

KPI or Key Performance Indicator to measure the success of a Digital Marketing campaign

Marketing Blogs

KPI or Key Performance Indicator to measure the success of a Digital Marketing campaign.

KPIs to measure success of Digital MARKETING CAMPAIGNS

Pointers

  1. What is KPI, and why should we track it?
  2. How KPIs help to improve overall business and marketing 
  3. What are the KPIs?
  4. Things to keep in mind

 

What is Key Performance Indicator ?

KPI OR Key Performance Indicator is a specific, measurable, quantifiable performance metric that helps in tracking the progress of a defined objective and improves post-analytical measurements. 

 

How KPIs help to improve overall business and marketing

Over time technological advancement created a need for more advanced strategy building to grow business and also measuring a different kind of progress has become an absolute necessity

 

The way KPI / Key Performance Indicator works

  • KPI Helps in defining realistic targets and helps in measuring those targets. Business can align their efforts according to the results. 
  • KPI allows businesses to monitor trends and performance changes in real-time so that businesses can take actionable steps.
  • Deciding what to track and why to track is a key factor for the strategic planning of a business. Thus defining KPI helps in designing realistic strategies. 
  • Defining Right Key Performance Indicator = Appropriate Decision making. A lot of strategies do not work because of wrong metric tracking. As an Example  If your ADs campaign is not working, just focusing on Impressions and clicks will not solve the issue. You have to check for which search terms ADs are appearing or what is the Quality score of your keywords

Now Important Digital Marketing KPIs

Average Lead Score:

The average lead score is the average score given to all the leads generated by your marketing efforts. It helps you determine the quality of your leads and identify opportunities for improvement.

Formula: Total lead score / Total number of leads

 

Bounce Rate:

Bounce rate is the percentage of visitors who leave your website after viewing only one page. It indicates the relevance of your website content to the visitors and the quality of your traffic sources.

Formula: Total number of single-page visits / Total number of website visits

 

Brand Awareness:

Brand awareness is the extent to which consumers are familiar with your brand and can recognize it. It helps you assess the effectiveness of your marketing campaigns in building brand recognition.

Formula: Total number of brand mentions / Total number of potential audience

 

Click Through Rate (CTR):

Click Through Rate (CTR) is the ratio of clicks to impressions for an ad or email campaign. It indicates the relevance and effectiveness of your ad or email copy in generating interest and engagement.

Formula: (Total clicks / Total impressions) x 100

 

Cost per Action (CPA):

Cost per Action (CPA) is the total cost of a marketing campaign divided by the number of desired actions taken by the audience, such as filling out a form or making a purchase. It helps you evaluate the efficiency of your marketing efforts in achieving your desired objectives.

Formula: Total cost of marketing campaign / Number of desired actions taken

 

Cost per Conversion:

Cost per Conversion is the total cost of a marketing campaign divided by the number of conversions, such as a purchase or a sign-up. It helps you evaluate the efficiency of your marketing efforts in generating conversions.

Formula: Total cost of marketing campaign / Number of conversions

 

Cost per Lead:

Cost per Lead is the total cost of a marketing campaign divided by the number of leads generated. It helps you evaluate the efficiency of your marketing efforts in generating leads.

Formula: Total cost of marketing campaign / Number of leads generated

 

Customer Acquisition Cost (CAC):

Customer Acquisition Cost (CAC) is the total cost of acquiring a new customer. It includes all the expenses involved in attracting and converting a prospect into a paying customer. It helps you determine the profitability of your customer acquisition efforts.

Formula: Total cost of marketing and sales efforts / Number of new customers acquired

 

Customer Lifetime Value (CLV):

Customer Lifetime Value is the total revenue generated by a customer over the entire duration of their relationship with your business. It helps you determine the profitability of your customer base and the effectiveness of your retention efforts.

Formula: (Average purchase value x Average purchase frequency rate x Customer lifespan)

Average Purchase Value-Total Revenue / Number of Orders

Average Purchase Frequency Rate – Number of purchase/Number of customers

Customer value – AVG. Purchase value / AVG. Purchase Frequency rate

AVG. Customer Life Span- Sum of customer lifespan / number of customer

 

Funnel Conversion Rate:

Funnel Conversion Rate is the percentage of leads that successfully navigate through your sales funnel and become paying customers. It helps you assess the effectiveness of your sales funnel and identify areas for improvement.

Formula: (Number of customers / Number of leads) x 100

 

Goal Completion Rate:

Goal Completion Rate is the percentage of website visitors who complete a specific goal or action, such as filling out a form or making a purchase. It helps you evaluate the effectiveness of your website in achieving your business objectives.

Formula: (Number of goal completions / Total number of website visits) x 100

 

Lead Conversion Rate:

Lead Conversion Rate is the percentage of leads that are converted into paying customers. It helps you evaluate the effectiveness of your lead nurturing and conversion strategies.

Formula: (Number of customers / Number of leads) x 100

 

New Lead Generated:

New Lead Generated is the number of new leads generated by your marketing efforts. It helps you track the effectiveness of your lead generation strategies.

Formula: Total number of new leads generated

 

Newsletter Signup:

Newsletter Signup is the number of website visitors who sign up for your email newsletter. It helps you track the effectiveness of your email marketing efforts in building your subscriber base.

Formula: Total number of newsletter signups

 

Call Conversion:

Call Conversion is the percentage of phone calls that result in a desired action, such as a sale or an appointment booking. It helps you evaluate the effectiveness of your phone sales or customer service efforts.

Formula: (Number of desired actions taken / Total number of phone calls) x 100

 

Landing Page View:

Landing Page View is the number of times your landing page is viewed by website visitors. It helps you assess the effectiveness of your landing page in generating interest and engagement.

Formula: Total number of landing page views

 

Session by Device Type:

Session by Device Type is the number of website sessions generated by each type of device, such as desktop or mobile. It helps you assess the effectiveness of your website design and optimization efforts for different types of devices.

Formula: Total number of website sessions by device type

 

Web Traffic Source:

Web Traffic Source is the origin of your website traffic, such as search engines or social media platforms. It helps you assess the effectiveness of your traffic sources and allocate your marketing resources more effectively.

Formula: Total number of website visits by traffic source

 

Referral Traffic:

Referral Traffic is the number of website visits generated by referral sources, such as backlinks or social media shares. It helps you assess the effectiveness of your referral marketing efforts.

Formula: Total number of website visits from referral sources

 

Return on Ad Spent (ROAS):

Return on Ad Spent (ROAS) is the revenue generated from your advertising campaigns divided by the cost of those campaigns. It helps you evaluate the profitability of your advertising efforts and optimize your ad spend.

Formula: (Total revenue from ad campaigns / Total cost of ad campaigns) x 100

 

Influencer Marketing KPIs to track

  • Open rate: The percentage of recipients who opened your email.

Formula: (Total opens ÷ Total emails sent) x 100

 

 

  • Click-through rate (CTR): The percentage of recipients who clicked on a link in your email.

Formula: (Total clicks ÷ Total emails sent) x 100

 

 

  • Conversion rate: The percentage of recipients who completed a desired action, such as making a purchase or filling out a form, after clicking on a link in your email.

Formula: (Total conversions ÷ Total clicks) x 100

 

 

  • Bounce rate: The percentage of emails that were undeliverable and returned to the sender.

Formula: (Total bounced emails ÷ Total emails sent) x 100

 

 

  • Unsubscribe rate: The percentage of recipients who opted out of receiving future emails from you.

Formula: (Total unsubscribes ÷ Total emails sent) x 100

 

 

  • Revenue per email: The amount of revenue generated per email sent.

Formula: Total revenue ÷ Total emails sent

  • List growth rate: The rate at which your email list is growing.

Formula: [(New subscribers – Unsubscribes) ÷ Total subscribers] x 100

 

 

By tracking these KPIs, you can measure the effectiveness of your email marketing campaigns and make data-driven decisions to improve your strategy.

Influencer Marketing KPIs to track

  • Reach: The number of people who see the influencer’s content.

Formula: Number of followers + Number of views


  • Engagement: The level of interaction the influencer’s content receives.

Formula: Total likes + Total comments + Total shares / Number of posts


  • Impressions: The number of times the influencer’s content is seen.

Formula: Reach x Frequency


  • Click-through rate (CTR): The percentage of people who click on a link in the influencer’s content.

Formula: Number of clicks / Number of impressions x 100


  • Conversion rate: The percentage of people who take a desired action after clicking on a link in the influencer’s content.

Formula: Number of conversions / Number of clicks x 100


  • Return on investment (ROI): The amount of revenue generated from the influencer marketing campaign compared to the cost of the campaign.

Formula: (Revenue generated – Cost of campaign) / Cost of campaign x 100


These KPIs can help you measure the success of your influencer marketing campaigns and make data-driven decisions to improve future campaigns.

Social media Marketing KPI to track

  • Reach: The number of people who see your content.

Formula: Total number of followers + Total number of shares + Total number of impressions


  • Engagement: The level of interaction your content receives.

Formula: Total likes + Total comments + Total shares / Number of posts


  • Impressions: The number of times your content is seen.

Formula: Number of times content is displayed


  • Click-through rate (CTR): The percentage of people who click on a link in your content.

Formula: Number of clicks / Number of impressions x 100


  • Conversion rate: The percentage of people who take a desired action after clicking on a link in your content.

Formula: Number of conversions / Number of clicks x 100


  • Cost per click (CPC): The average cost for each click on your ad or post.

Formula: Total cost of campaign / Number of clicks


  • Return on investment (ROI): The amount of revenue generated from your social media marketing campaign compared to the cost of the campaign.

Formula: (Revenue generated – Cost of campaign) / Cost of campaign x 100


  • Customer acquisition cost (CAC): The cost of acquiring a new customer through your social media marketing efforts.

Formula: Total cost of campaign / Number of new customers acquired


These KPIs can help you measure the success of your social media marketing campaigns and make data-driven decisions to improve future campaigns.

KPI or Key Performance Indicator to measure the success of a Digital Marketing campaign Read More »

Google launches BARD , rival of ChatGPT

BARD, the rival of ChatGPT launched by Google

Marketing Blogs

BARD, the rival of ChatGPT launched by Google

What is BARD?

Google is launching an Artificial intelligence-powered chatbot called BARD. 

This Chatbot is based on Google’s language model LaMDA which Google released two years ago. 

BARD draws on information from the web and mixes it with creativity to provide fresh high quality information. 

BARD uses the latest language models like LaMDA, PaLM, Imagen, and MusicLM and creates a new way to engage with information, from language and images to video and audio

CEO of Google Sundar Pichai said

“We’re releasing it initially with our lightweight model version of LaMDA. This much smaller model requires significantly less computing power, enabling us to scale to more users, allowing for more feedback. We’ll combine external feedback with our own internal testing to make sure Bard’s responses meet a high bar for quality, safety and groundedness in real-world information. We’re excited for this phase of testing to help us continue to learn and improve Bard’s quality and speed.”

How users will be benefited from BARD

Now more than ever there are nonfactual questions are searched on Google.

Instead of how many strings are in a guitar, people are asking will learning guitar be tough for a 6-year-old in 4 months. 

 

Google CEO quoted in their official article about BARD

“AI can be helpful in these moments, synthesizing insights for questions where there’s no one right answer. Soon, you’ll see AI-powered features in Search that distill complex information and multiple perspectives into easy-to-digest formats, so you can quickly understand the big picture and learn more from the web: whether that’s seeking out additional perspectives, like blogs from people who play both piano and guitar, or going deeper on a related topic, like steps to get started as a beginner. These new AI features will begin rolling out on Google Search soon.”

BARD announcement by Sundar Pichai
  • BARD will combine with user-generated content and give a refined, detailed answer which will answer your queries.
  • BARD will be your personal AI that can automate tasks, do research, create content, and many more. 
  • Remember what ChatGPT can do? now combine the whole process with Google’s language models and DATA Base and imagine the outcome.
  • From creating codes to outlining content , anything will be possible with the touch of BARD. 
How BARD will work

BARD, the rival of ChatGPT launched by Google Read More »

AI Evolution

Chat GTP, AI, and  The future of human 

Marketing Blogs

Chat GTP, AI, and The future of human

What is GPT-3 and ChatGPT ?

If you don’t know yet, GPT-3 (Generative Pretrained Transformer 3) is a state of art language processing AI Model developed by OpenAI. It is capable of generating human-like text and has a wide range of applications like language modeling, language, language translation, and generating text applications like chatbots.

Now when it comes to Chatbots, GTP-3’s newest creation is ChatGPT, a highly capable chatbot. 

Now, What does ChatGPT capable of? 

  • Easy writing
  • Poem writing
  • Content writing
  • Copywriting
  • Email writing
  • Answering any question with detailed answers
  • Marketing strategy development
  • Code writing
  • Suggestion on anything
  • Planning
  • Business planning
  • Ads campaign analyzing
  • Data analyzing

This is still a short list. We still don’t know its full potential. I have seen people creating apps with the help of ChatGPT, so really I do not know the limit here. 

Now how can ChatGPT help us? 

ChatGPT can save a lot of time by generating content ideas, and strategies, writing complex codes, creating AI art, and so on. 

And here is the statement “ Make AI your assistant else you will be out of the game before you even blink. 

Ai is developing at a pace we can’t even think of. As Chat GPT is going to be monetized, there are numerous alternatives (Free/Paid) are already been launched. 

Apart from there are some very useful AI tool to keep tab 

AI Tools

Now let’s come to the point of whether AI will replace humans or not and what the underlying negative effect human will going to encounter in the long run. 

 

Because of the rise of short-form content over time human attention span has become like a goldfish’s attention span. 

We can’t even stick to a 30-second video. We need to keep scrolling and keep skipping in order to waste our time. Sitting in place without a phone has become impossible. People use their phones even when they are talking to a friend. 

The more we got developed the more we mentally become caged by smartphones.

 

And now come to the AI evolution. Ai is writing scripts for videos, writing content, and codes, developing images and creating videos even from just texts. 

You write anything to ChatGPT and it will give answers. The day is not far when you will ask how to do heart surgery and AI will give you descriptive answers.

AI can even prescribe you medicines based on your symptoms.

This scares me.  

I mean i know AI should be operated by Humans, but the day is not far when AI robots will do the job and will not even need a human 

When you go to Google and search for information, it may take some time but that develops a skill which is called Researching. You do research, then you write, and then you create a video then you post it. It requires hard work. No AI can give you instant answers, write crips and create videos, so what is even the point of so much work. 

Now anyone can post anything without doing proper research.

This will cut so many jobs we can’t even imagine. Stats say till 2030 40% of jobs will be automated. Jobs like truck driver, waiter, content writer, designer, and many more. 

A lot of these are already happening

A lot of these are already happening

Now can you imagine the scenario of what will happen to the ecosystem? 

  1. In the 3rd world countries, people have to strive for food and jobs, which they are already doing. 
  2. People will get only do studies like Engineering and artists will lose their values, to some extent. 
  3. Not everyone is excellent at their fields of expertise like not everyone is Ronaldo or, Messi. So if mediocre jobs started to get replaced by AI, then there will be a huge gap in the supply and demand of Jobs. 
  4. Once you get the taste of easy ways, you stop putting in an effort. In the USA, a lot of students have started to do their homework by Chatgpt, and that concerned many professors. 

There are millions of factors that will come with more AI developments. I will not say AI advancement should not happen. Definitely, it should, but not with the cost of human life. Millions of people are striving in this world with problems like money, job, hunger, shelter, and so on . AI should make hard jobs easy but not take jobs. 

In the world of 30 seconds, human needs to engage their brains more in order to stay sharp. 

5 ways AI is going to revolutionize the world

The business world is getting stunned by the results they are getting by implementing AI. 

“By using AI, we are able to save time and resources while also improving the overall quality of our web development and SEO services,” says Brett Thomas, the president, and CEO of New Orleans web development agency Rhino Web Studios. “By using AI to assist us, our clients are seeing measurable results, including increased traffic and conversions, as a result of our use of AI technology.”

Not just Rhino Web Studios, there are many agencies that have seen a drastic change in their business models, by using AI. The early adapters of AI will certainly give those companies an advantage over others.

  1. Web design with AI can be a deadly combination. AI certainly can create designs that are more likely to bring conversions. AI will save time for the designers and will present more quality work. 
  2. AI can help a content writer to create more quality content that will scale the business and will follow the AIDA(Awareness, Interest, Desire, and Action) model.AI  tools can also analyze user behavior and preferences to create content that is tailored to the specific needs of a website’s audience.
  3. AI will help in better tracking campaigns, predicting ROAS(Return on ad spend), and allow marketers to analyze campaigns in a more profound way. With real-time tracking, AI will be able to help SEO experts in addressing more complex issues and resolve those issues.
  4. AI can personalize user behavior and can improve User experience on a website on the basis of that analysis. Personalization is one of the main strong points of AI. 
  5. Implementation of Chat Bots is improving User engagement and removing clutters and in the future, this will replace a major part of the customer support department as most of the generic queries are started getting resolved by AI chatbots. 

Conclusion

It is true that AI is indeed going to replace a chunk of jobs and there are going to be a lot of technological changes soon(expected before 2025). 

But that’s where humans need to improve. We have to know how to make AI our assistance rather than going against it as that will be bizarre. We have to gain expertise in our respective fields and we have to know how to use AI tools to make our jobs more efficient. 

Be a part of the AI revolution. 

P.S this content is written by Arunalo Sinha Roy and not an AI. 

Signing off, see you in the next blog. 

Chat GTP, AI, and  The future of human  Read More »

SEO Strategy

Develop An SEO Strategy

Marketing Blogs

10 Effective ways to Develop an Effective SEO Strategy

SEO Strategy is a long-term process of systematizing a website to appear on Google Search engine result pages.
Developing an effective SEO strategy will drive organic traffic to your website. It is a long-term process and I mentioned in the 2023 marketing trends article that more marketers will invest in developing a sustainable SEO strategy .

In this article, i will explain how you can map out an SEO stratagy for your website which will cater to your content marketing goals

Aspects of SEO

 

  1. On-page SEO – On-page SEO Focus on the elements which are on the site pages like content, image, typography, and visuals. 
  2. Off-Page SEO – Off-page SEO focus on establishing site authority through building backlinks or earning backlinks from higher authoritative sites  
  3. Technical SEO – Technical SEO focus on the site’s backend codes. 

10 ways to build a successful SEO strategy

1. Choose a relevant topic for your business

Let’s say you are running a bakery business.

Your topics will be based on cakes and bakery items. Now you have to do your research on short and long-tail keywords for your topics. You can do the research for keywords research tools like 

  1. Google Keywords Planner
  2. Ahrefs Keywords planner 
  3. SEMRUSH 
  4. Moz 

Short tail keywords can be Bakery cake or Bakery cream cake. Long tail keywords can be Home made bakery cake, Custome made Bakery cakes near me, or Bakery shop near me. 

Now you have to choose at least 10-15 keywords with a good mixture of short and long-tail keywords and create articles using those keywords. 

Always consider the Search volume and competition of those keywords. 

Also, you can put those relevant keywords in product descriptions. 

Keywords are not the primary ranking factors but everything starts from keywords. 

2. Optimize your topic with long-tail keywords

Have you seen when you start typing in Google, Google automatically starts suggesting a list of related searches?

Those searches are the most valuable keywords as those searches are directly generated by Google. People have searched those topics which is why Google is suggesting them. 

Focus on these results. 

You will see there are a lot of long-tail searches. Long tail searches or Long tail keywords are the Game changer. If you want your websites to rank on Google’s first Page, you have to optimize your blogs with long tail keywords. 

Here are some ways to get and use Long tail keywords. 

  1. Go to google and type your topic.
  2. Note down suggestions suggested by google
  3. Also, look for related searches. 
  4. Put all those keywords in the Google keywords planner
  5. Google keyword planner will suggest you similar keywords 
  6. Compare search volume, and competition and use those selected keywords on your page or blog. 
Short and long tail keywords
Google search result

3. Build Topic Cluster

What is Topic Cluster?
A topic cluster is multiple pieces of content grouped by shared topics and subtopics. You can think of a tree that has several branches.
It is the most organized way of managing your blogs and topics. It improves user experience.

Topic Cluster

For example, If the main topic is SEO organize sub-topics under SEO. Sub-topics like On page, off-page, technical SEO, and so on should go under SEO. Any other topics related to SEO will go under SEO.
That is how there will be multiple main topics and under those, there will be numerous sub-topics.
This is the basic structure of Content Cluster or Topic Cluster .

4. Blogging, Blogging, and Blogging

Content is king. This is the truth no matter how good your products are you have to put content in your website and align those content with keywords so that your website gets a ranking on the Googls result page. 

So there are some steps you can follow to start your journey of Blogging. 

  1. Have a deep understanding of your market. Study your market and know what are the people looking for. You can use tools like Google trends or Anser the public to find out what are the trends. 
  2. Gather those topics, Align them with Long and short-tail keywords and create a blog. 
  3. Create a Content calender so that you can keep your content marketing journey smooth. 
  4. The most important thing is, to align your content with the Sales funnel. 

5. Backlink strategy for ranking

Coming to the off-page SEO tactic, to rank in SERP a website needs backlinks from genuine websites. 

Authentic backlink helps Google to understand the authenticity of your website. Having backlinks helps a website rapidly grow in ranking and building authority. 

As a general rule, the site with more authority that links back to your content has a more significant impact on your ranking. 

If you want to learn more in details about backlink , check this articale from Backlinko

 

Backlink
Image Backlinko

6. Media files should be compressed

Media files have many sizes. We often do not think about that but when it comes to putting media into your blogs, you should be thinking about that. 

Compressing media files without losing their visual qualities is a very important step for blogging. If the media file is too large it will reduce the page load speed and that will lead to early user drop-off. It will increase the bounce rate. 

To avoid that you should compress media files before uploading. 

You can do that manually or use image/video resizer tools. 

For WordPress, you can use plugins to reduce Media file size. 

Here is the media file cheat sheet by Shopify, check this out 

 

7. Measure content success and competitor's Growth

The basic step to measure content success is measuring Google Analytics reports.
Make sure your website is using Google analytics and Google search console. By combining these two you will be able to measure deep analytical data about your website and content.
Now to level up your game, try to measure your competitor’s growth.
Keep eye on your competitor’s blogs, posts, and keyword ranking, and compare yourself with your competitor.
You will have a deep understanding about your stand points and where you are lacking

You can use semrush to have a deep understanding. The free version of semrush offers a lot of features so if your business is small , do not need to iunvest in paid version. 

sem rush tool

8. Focus on Technical SEO

Technical SEO is a bridge between users and your website. 

If your page load speed is slow, if your URLs do not open properly or show wrong results, the Bounce rate will increase and in the bigger picture, you will lose a customer. 

Things to keep checked always

  1. Optimal page load speed
  2. Smooth UI and UX
  3. Should not be any URL errors like 404 or 302 
  4. Links are clickable
  5. Mobile responsiveness 
Audit your website and make sure the errors are resolved . 

9. Local SEO

Local SEO helps you increase the visibility of your business near your business’s location.
An effective Local SEO strategy will show your content in SERP for the queries of your local customers.
The image below is a SERM result for “gym near me”
The business is showing have a dedicated Google my business profile that helps them to appear in SERP

10. Alignment with your Business Goals

Your SEO strategy should be aligned with your business goals.

You should have a clear understanding of what your business needs and what your business can achieve through an SEO strategy. 

Create an SEO strategy that will fulfill each and every business’s needs. 

Some tips are 

  1. Be absolutely clear about your business goals which will include long and short-term goals.
  2. Decide your KPIs, channels, content types, and keywords and align those with your business goals. 
  3. Keep eye on historical data and optimize based on those data
  4. Consider consumer funnel (AIDA) in every step of your business. 
  5. Nurture your customers by providing answers to their quarries

Lastly Business needs returns, and that means a business needs sales. Whatever strategy you take, if that stretagy does not bring money then that is no use of it. 

So the thing for long-term goals and break those goals into short-term steps so that you can have a clear understanding of your work and business. 

 

Signing off, see you in the next blog. Happy reading. 

 

Develop An SEO Strategy Read More »

2023 Marketing Trends

Marketing Blogs

Top 10 Marketing Trends of 2023

The marketing world has changed massively in the last couple of years.
We are talking about the Digitalization of Marketing, Influencer marketing, Programmatic Advertising, and many more.
As a Marketer and business, keeping a tab on all these changes is a bit complex procedure. But in the end, we have to thrive to survive.

As we are stepping into 2023 Here are the top 10 Marketing Trends we should keep in mind.

1. Inbound Marketing will be the ultimate solution for a Successful Business

Inbound Marketing will be the ultimate solution for a Successful Business 

Consumer needs personalization. The more they feel they are valued the more they will convert themselves into an advocate of your Brand. 

In the Digital era we have to leverage all kind of Inbound stratagies to standout. 

Some Inbound marketing tactices 

  1. Email Marketing 
  2. Personalaized app notification 
  3. Social media marketing 
  4. PR 
  5. Making Soicial Media as a cosumer forum 
  6. PPC

Using all these methods we can make a consumer feel more valuable and thus will increase the chances of conversion. 

Personalization =Profit 

inbound marketing funnel
Inbound Marketing Funnel

2. Experimental Marketing AR/VR

Adaptation of Experimental marketing will rise in 2023.
We will soon be going to experience Augmented reality and Virtual reality in the Advertising world.
Gucci has already started to leverage such technology in their marketing campaigns. Gucci has launched Gucci town , a vertual world where user can go and experince Gucci store, play games , watch valuable arts and many more .
Here is the Video link – Gucci Town

There is many more campaigns like this. You can visit this link to see more examples like this.
Previously Digital Experimental campaigns were only created by top businesses as it is heavy budget work.
But we are seeing more SMBs coming into spaces of Experimental marketing and leveraging AR/VR to create immersive experiences for audiences.

3. Influencer marketing and Video Marketing

As we are more inclined towards consuming short-form video content and as well as youtube videos, Influencer Marketing and Video Marketing will grow exponentially in 2023.
Almost 89% of marketers who are already engaged in Influencer marketing will save their investment for further projects with Influencers.
17% of Marketers are planning to invest in Influencer Marketing.
You do not have to hire a celebrity to do an Influencer marketing campaign. Majorities of Marketers engage with Micro-Influencers.

And when we talk about Influencer marketing we have to consider short-form video content like Reels.
Most consumers like to get insightful information or entertaining information in a short format. So influencers are also more inclined to create short video content. And Social media advertising is also made of short-form video content to attract audiences.

According to a report from the Interactive Advertising Bureau, short-form video content accounted for over 60% of all video ad views in the United States in 2019, indicating that a significant portion of audiences is consuming this type of content.

4. SEO for a long-term success plan

SEO is not a new strategy, but the most important strategy that a business can not avoid.
If you have a website, you need SEO to get in the eyes of Google and consumers. The more advance your SEO strategy will be the more you will get organic search traffic and that will generate a good amount of business.
88% of Marketers who have an SEO stratagy will try to improve in 2023.
Bottom line , mordern day busniess starts from SEO and ends with SEO.

All the information regarding Google’s changes is available here.

5. Mobile optimization will be top most priority

In the generation of millennials and Gen Z majority of consumers are spending more time on Mobile and that is increasing the buying power.
This new generation of audiences needs a good Digital experience. I am talking about smooth User experience(UX) and Appealing user Interface (UI).
Apart from this, customized mobile notification is a great marketing effort.
Marketers are planning to invest more in UI/UX for a better consumer experience.

6. Social Media will serve as Customer Service Tool

Gen Z prefers direct DMs over mail or call and they expect to get valuable information through DMs. A lot of marketers and brands now use Social media as a customer Service Tool and the number is going to increase rapidly.
Using Social media in this manner will not only reduce the mid-clutter of communication but also save time for both parties. We may see future social media as official customer support tool for many brands.
Check these tweetes


Many organizations like these are using tweeter and Instagram as customer service platforms and that is actually adding a personal touch to customer loyalty and building trust. Here is an article about social media customer service by Sproutsocial. Check this out 

7. Marketers will test Native Advertitisng

What is Native Advertising?
When a brand pays to feature content in a third-party website, that is called Native Ads. Native Ads blend in the context and do not interrupt user experience as other ads do.
Now without good content, user experience, and customer service a brand can not stand out. So Native ads will come into picture and will play a bigger role in the growth of business .
Example of Native Ads
Say Hubspot refers Buffers in one of their guides saying 10 smart ways to manage multiple social media handle .

8. Content marketing will be more prioritized

Consumers have become smart buyers. Consumers will read blogs, watch videos and read product reviews before buying any product. And the big picture is, great content pushes consumers ahead into funnels. 

You can pick any big B2B, B2C, or D2C brands, all focused on creating great content. 

I will run out of finger-counting it. 

There are several parts to the content marketing 

  1. Free webinars
  2. Short from video content
  3. long-form video contents
  4. Copywriting
  5. Podcast
  6. IG Live
  7. Stories
  8. How to do videos 
  9. Blogs 

If you can leverage 50 % of the above-mentioned strategies, you will see some light in your business for sure. 

9. Data-Driven Marketing will be Marketer's top priority

Business needs Sales, and Sales means Numbers. If a Marketer does not understand numbers, it will be hard for them to understand business.  

So Understanding Data should be the top priority of a marketer. 

Marketers in a long run should learn Marketing Analytics so that they can extract valuable information from Raw data. 

Marketing should be more creative but definitely backed by real-time Data.

For a starter, a marketer should know how to read and use data on these platforms

  1. Google Analytics
  2. Google Data Studio
  3. Any CRM Software 
  4. Google ads 

 

10. Consumer Privacy should be in Consumer's Hands.

Day by day Google is trying to get rid of Cookies so that consumers won’t have to share their personal information to view a webpage. 

Whether a software company, bank, government agency, or lemonade stand, every business operates using data. It’s the lifeblood of all things marketing, sales, service, and more. 

Soon web experience will be Cookie free and Marketers are trying different ways to have valuable customer information. 

That’s why the General Data Protection Regulation (GDPR)came into the picture.

I am not getting into the tracking part, but there are different methods to collect customer data.

  1. Sign-ups for newsletters
  2. Free ebook 
  3. Free webinar  

These are the basic strategies a marketer can leverage to collect customer information with customer consent. 

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