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arunalosr@gmail.com

Arunalo Sinha Roy is an aspiring digital marketer with A year of experience under his belt, Arunalo has gained a comprehensive understanding of the digital landscape and has developed a knack for creating engaging content that resonates with audiences. His expertise in SEO, SMM, SEM, and technical writing has allowed him to help businesses achieve their digital goals and drive online growth.
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SEO Strategy

Develop An SEO Strategy

Marketing Blogs

10 Effective ways to Develop an Effective SEO Strategy

SEO Strategy is a long-term process of systematizing a website to appear on Google Search engine result pages.
Developing an effective SEO strategy will drive organic traffic to your website. It is a long-term process and I mentioned in the 2023 marketing trends article that more marketers will invest in developing a sustainable SEO strategy .

In this article, i will explain how you can map out an SEO stratagy for your website which will cater to your content marketing goals

Aspects of SEO

 

  1. On-page SEO – On-page SEO Focus on the elements which are on the site pages like content, image, typography, and visuals. 
  2. Off-Page SEO – Off-page SEO focus on establishing site authority through building backlinks or earning backlinks from higher authoritative sites  
  3. Technical SEO – Technical SEO focus on the site’s backend codes. 

10 ways to build a successful SEO strategy

1. Choose a relevant topic for your business

Let’s say you are running a bakery business.

Your topics will be based on cakes and bakery items. Now you have to do your research on short and long-tail keywords for your topics. You can do the research for keywords research tools like 

  1. Google Keywords Planner
  2. Ahrefs Keywords planner 
  3. SEMRUSH 
  4. Moz 

Short tail keywords can be Bakery cake or Bakery cream cake. Long tail keywords can be Home made bakery cake, Custome made Bakery cakes near me, or Bakery shop near me. 

Now you have to choose at least 10-15 keywords with a good mixture of short and long-tail keywords and create articles using those keywords. 

Always consider the Search volume and competition of those keywords. 

Also, you can put those relevant keywords in product descriptions. 

Keywords are not the primary ranking factors but everything starts from keywords. 

2. Optimize your topic with long-tail keywords

Have you seen when you start typing in Google, Google automatically starts suggesting a list of related searches?

Those searches are the most valuable keywords as those searches are directly generated by Google. People have searched those topics which is why Google is suggesting them. 

Focus on these results. 

You will see there are a lot of long-tail searches. Long tail searches or Long tail keywords are the Game changer. If you want your websites to rank on Google’s first Page, you have to optimize your blogs with long tail keywords. 

Here are some ways to get and use Long tail keywords. 

  1. Go to google and type your topic.
  2. Note down suggestions suggested by google
  3. Also, look for related searches. 
  4. Put all those keywords in the Google keywords planner
  5. Google keyword planner will suggest you similar keywords 
  6. Compare search volume, and competition and use those selected keywords on your page or blog. 
Short and long tail keywords
Google search result

3. Build Topic Cluster

What is Topic Cluster?
A topic cluster is multiple pieces of content grouped by shared topics and subtopics. You can think of a tree that has several branches.
It is the most organized way of managing your blogs and topics. It improves user experience.

Topic Cluster

For example, If the main topic is SEO organize sub-topics under SEO. Sub-topics like On page, off-page, technical SEO, and so on should go under SEO. Any other topics related to SEO will go under SEO.
That is how there will be multiple main topics and under those, there will be numerous sub-topics.
This is the basic structure of Content Cluster or Topic Cluster .

4. Blogging, Blogging, and Blogging

Content is king. This is the truth no matter how good your products are you have to put content in your website and align those content with keywords so that your website gets a ranking on the Googls result page. 

So there are some steps you can follow to start your journey of Blogging. 

  1. Have a deep understanding of your market. Study your market and know what are the people looking for. You can use tools like Google trends or Anser the public to find out what are the trends. 
  2. Gather those topics, Align them with Long and short-tail keywords and create a blog. 
  3. Create a Content calender so that you can keep your content marketing journey smooth. 
  4. The most important thing is, to align your content with the Sales funnel. 

5. Backlink strategy for ranking

Coming to the off-page SEO tactic, to rank in SERP a website needs backlinks from genuine websites. 

Authentic backlink helps Google to understand the authenticity of your website. Having backlinks helps a website rapidly grow in ranking and building authority. 

As a general rule, the site with more authority that links back to your content has a more significant impact on your ranking. 

If you want to learn more in details about backlink , check this articale from Backlinko

 

Backlink
Image Backlinko

6. Media files should be compressed

Media files have many sizes. We often do not think about that but when it comes to putting media into your blogs, you should be thinking about that. 

Compressing media files without losing their visual qualities is a very important step for blogging. If the media file is too large it will reduce the page load speed and that will lead to early user drop-off. It will increase the bounce rate. 

To avoid that you should compress media files before uploading. 

You can do that manually or use image/video resizer tools. 

For WordPress, you can use plugins to reduce Media file size. 

Here is the media file cheat sheet by Shopify, check this out 

 

7. Measure content success and competitor's Growth

The basic step to measure content success is measuring Google Analytics reports.
Make sure your website is using Google analytics and Google search console. By combining these two you will be able to measure deep analytical data about your website and content.
Now to level up your game, try to measure your competitor’s growth.
Keep eye on your competitor’s blogs, posts, and keyword ranking, and compare yourself with your competitor.
You will have a deep understanding about your stand points and where you are lacking

You can use semrush to have a deep understanding. The free version of semrush offers a lot of features so if your business is small , do not need to iunvest in paid version. 

sem rush tool

8. Focus on Technical SEO

Technical SEO is a bridge between users and your website. 

If your page load speed is slow, if your URLs do not open properly or show wrong results, the Bounce rate will increase and in the bigger picture, you will lose a customer. 

Things to keep checked always

  1. Optimal page load speed
  2. Smooth UI and UX
  3. Should not be any URL errors like 404 or 302 
  4. Links are clickable
  5. Mobile responsiveness 
Audit your website and make sure the errors are resolved . 

9. Local SEO

Local SEO helps you increase the visibility of your business near your business’s location.
An effective Local SEO strategy will show your content in SERP for the queries of your local customers.
The image below is a SERM result for “gym near me”
The business is showing have a dedicated Google my business profile that helps them to appear in SERP

10. Alignment with your Business Goals

Your SEO strategy should be aligned with your business goals.

You should have a clear understanding of what your business needs and what your business can achieve through an SEO strategy. 

Create an SEO strategy that will fulfill each and every business’s needs. 

Some tips are 

  1. Be absolutely clear about your business goals which will include long and short-term goals.
  2. Decide your KPIs, channels, content types, and keywords and align those with your business goals. 
  3. Keep eye on historical data and optimize based on those data
  4. Consider consumer funnel (AIDA) in every step of your business. 
  5. Nurture your customers by providing answers to their quarries

Lastly Business needs returns, and that means a business needs sales. Whatever strategy you take, if that stretagy does not bring money then that is no use of it. 

So the thing for long-term goals and break those goals into short-term steps so that you can have a clear understanding of your work and business. 

 

Signing off, see you in the next blog. Happy reading. 

 

Develop An SEO Strategy Read More »

2023 Marketing Trends

Marketing Blogs

Top 10 Marketing Trends of 2023

The marketing world has changed massively in the last couple of years.
We are talking about the Digitalization of Marketing, Influencer marketing, Programmatic Advertising, and many more.
As a Marketer and business, keeping a tab on all these changes is a bit complex procedure. But in the end, we have to thrive to survive.

As we are stepping into 2023 Here are the top 10 Marketing Trends we should keep in mind.

1. Inbound Marketing will be the ultimate solution for a Successful Business

Inbound Marketing will be the ultimate solution for a Successful Business 

Consumer needs personalization. The more they feel they are valued the more they will convert themselves into an advocate of your Brand. 

In the Digital era we have to leverage all kind of Inbound stratagies to standout. 

Some Inbound marketing tactices 

  1. Email Marketing 
  2. Personalaized app notification 
  3. Social media marketing 
  4. PR 
  5. Making Soicial Media as a cosumer forum 
  6. PPC

Using all these methods we can make a consumer feel more valuable and thus will increase the chances of conversion. 

Personalization =Profit 

inbound marketing funnel
Inbound Marketing Funnel

2. Experimental Marketing AR/VR

Adaptation of Experimental marketing will rise in 2023.
We will soon be going to experience Augmented reality and Virtual reality in the Advertising world.
Gucci has already started to leverage such technology in their marketing campaigns. Gucci has launched Gucci town , a vertual world where user can go and experince Gucci store, play games , watch valuable arts and many more .
Here is the Video link – Gucci Town

There is many more campaigns like this. You can visit this link to see more examples like this.
Previously Digital Experimental campaigns were only created by top businesses as it is heavy budget work.
But we are seeing more SMBs coming into spaces of Experimental marketing and leveraging AR/VR to create immersive experiences for audiences.

3. Influencer marketing and Video Marketing

As we are more inclined towards consuming short-form video content and as well as youtube videos, Influencer Marketing and Video Marketing will grow exponentially in 2023.
Almost 89% of marketers who are already engaged in Influencer marketing will save their investment for further projects with Influencers.
17% of Marketers are planning to invest in Influencer Marketing.
You do not have to hire a celebrity to do an Influencer marketing campaign. Majorities of Marketers engage with Micro-Influencers.

And when we talk about Influencer marketing we have to consider short-form video content like Reels.
Most consumers like to get insightful information or entertaining information in a short format. So influencers are also more inclined to create short video content. And Social media advertising is also made of short-form video content to attract audiences.

According to a report from the Interactive Advertising Bureau, short-form video content accounted for over 60% of all video ad views in the United States in 2019, indicating that a significant portion of audiences is consuming this type of content.

4. SEO for a long-term success plan

SEO is not a new strategy, but the most important strategy that a business can not avoid.
If you have a website, you need SEO to get in the eyes of Google and consumers. The more advance your SEO strategy will be the more you will get organic search traffic and that will generate a good amount of business.
88% of Marketers who have an SEO stratagy will try to improve in 2023.
Bottom line , mordern day busniess starts from SEO and ends with SEO.

All the information regarding Google’s changes is available here.

5. Mobile optimization will be top most priority

In the generation of millennials and Gen Z majority of consumers are spending more time on Mobile and that is increasing the buying power.
This new generation of audiences needs a good Digital experience. I am talking about smooth User experience(UX) and Appealing user Interface (UI).
Apart from this, customized mobile notification is a great marketing effort.
Marketers are planning to invest more in UI/UX for a better consumer experience.

6. Social Media will serve as Customer Service Tool

Gen Z prefers direct DMs over mail or call and they expect to get valuable information through DMs. A lot of marketers and brands now use Social media as a customer Service Tool and the number is going to increase rapidly.
Using Social media in this manner will not only reduce the mid-clutter of communication but also save time for both parties. We may see future social media as official customer support tool for many brands.
Check these tweetes


Many organizations like these are using tweeter and Instagram as customer service platforms and that is actually adding a personal touch to customer loyalty and building trust. Here is an article about social media customer service by Sproutsocial. Check this out 

7. Marketers will test Native Advertitisng

What is Native Advertising?
When a brand pays to feature content in a third-party website, that is called Native Ads. Native Ads blend in the context and do not interrupt user experience as other ads do.
Now without good content, user experience, and customer service a brand can not stand out. So Native ads will come into picture and will play a bigger role in the growth of business .
Example of Native Ads
Say Hubspot refers Buffers in one of their guides saying 10 smart ways to manage multiple social media handle .

8. Content marketing will be more prioritized

Consumers have become smart buyers. Consumers will read blogs, watch videos and read product reviews before buying any product. And the big picture is, great content pushes consumers ahead into funnels. 

You can pick any big B2B, B2C, or D2C brands, all focused on creating great content. 

I will run out of finger-counting it. 

There are several parts to the content marketing 

  1. Free webinars
  2. Short from video content
  3. long-form video contents
  4. Copywriting
  5. Podcast
  6. IG Live
  7. Stories
  8. How to do videos 
  9. Blogs 

If you can leverage 50 % of the above-mentioned strategies, you will see some light in your business for sure. 

9. Data-Driven Marketing will be Marketer's top priority

Business needs Sales, and Sales means Numbers. If a Marketer does not understand numbers, it will be hard for them to understand business.  

So Understanding Data should be the top priority of a marketer. 

Marketers in a long run should learn Marketing Analytics so that they can extract valuable information from Raw data. 

Marketing should be more creative but definitely backed by real-time Data.

For a starter, a marketer should know how to read and use data on these platforms

  1. Google Analytics
  2. Google Data Studio
  3. Any CRM Software 
  4. Google ads 

 

10. Consumer Privacy should be in Consumer's Hands.

Day by day Google is trying to get rid of Cookies so that consumers won’t have to share their personal information to view a webpage. 

Whether a software company, bank, government agency, or lemonade stand, every business operates using data. It’s the lifeblood of all things marketing, sales, service, and more. 

Soon web experience will be Cookie free and Marketers are trying different ways to have valuable customer information. 

That’s why the General Data Protection Regulation (GDPR)came into the picture.

I am not getting into the tracking part, but there are different methods to collect customer data.

  1. Sign-ups for newsletters
  2. Free ebook 
  3. Free webinar  

These are the basic strategies a marketer can leverage to collect customer information with customer consent. 

2023 Marketing Trends Read More »

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